Is Eye Tracking going to revolutionize the mobile app world ?

Gaze or Eye Tracking Technology has made this desire come to pass. Now you can navigate on your computer, smartphone and tablets just by moving your eyes.

Eye-tracking uses the front camera for detecting the motion of your eyes and simultaneously the phone will compute where you are looking on the phone. If you want to scroll on a page the eye-tracking will scroll the page up, down, right and left. Eye-tracking software on your phone can also comprehend the blink of your eyes as a click for selecting something on your phone. Read more.

Analytics Blog: Improving The Activity Stream In Social Reports

Analytics Blog: Improving The Activity Stream In Social Reports: We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. 
We’re also excited to announce that Trackbacks are now available in a standalone report. 

Tablets now account for more web traffic than smartphones

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

Read more 

Analytics Blog: Learn About the 7 Factors of Bid Optimization

Analytics Blog: Learn About the 7 Factors of Bid Optimization: A version of the following post originally appeared on from the DoubleClick Search blog . At DoubleClick Search we know that search ...