Mobile Tracking With Google Analytics

Setting Google Analytics to report mobile

While there's a default segment for mobile visitors, there is no corresponding default segment for non-mobile visitors. If you want to compare mobile with non-mobile activity (and you do), you'll have to create a custom segment.
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Understanding the full value of the mobile for your business.

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Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience.

The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how consumers are accessing the Internet and emphasizes the importance of local businesses embracing mobile platforms as yet another venue to reach consumers.

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